Cool clothes for cool boys.
Boys clothes don’t need to be boring
Boy’s clothes never used to be boring. They had flair, panache & presence. They were a vibe. Somewhere something changed.
We’re Pretzel & Jam — a boys' clothing brand born from frustration and fuelled by a bit of creative flair.
We believe boys clothes don’t need to be boring. A little can go a long way when it comes to boy’s style.
Inspired by three very real little boys & their mums who met like on a blind date just before they were born. We are here to give boys a voice & parents of boys a choice.
I know I look good Collection
Shop & Style
Shop & Style
Shop our latest items from our first drop. Some accessories and sweaters to mix and match. Because who said boys clothes need to be boring?
3 Essentials + 3 Accessories = Endless styling fun!
Be inspired by our first selection of accessories and sweaters. Whether you want to elevate your cool boy’s existing wardrobe or explore a more thoughtful colour palette (or both!), take a look at the style we’ve created using a few key basics.
A cool, fashionable addition to your little boy’s look.
Featuring a bow-tied Peter Pan–style collar with our powder-blue Pretzel & Jam embroidery, this accessory adds a touch of charm to any outfit. Pair it with pieces you already own or with one of our sweaters.
Made from 100% cotton, it’s designed to adjust and grow with your child. From 2 - 5 years.
One size with an adjustable front bow.
Featured Products
Created because we were super frustrated with dull and washed out colours - our hero sweater has been created with an oversized fit in a deep maroon red and powder blue silk embroidery detail - that grows with your boy.
It is 100% cotton, it’s soft, durable, and perfect as an all year round staple.
Your boy will look cool and stylish. Wear & share.
For the cool boy—and every PJ Club member—our maroon bandana is a stylish staple for elevating your little one’s look. Made from 100% pure cotton, it pairs effortlessly with anything in his wardrobe or with one of our signature sweaters for an extra hint of rebel coolness.
Bonus: it’s adult-sized—so if he doesn’t wear it, you can!
A powder blue and red detailed sweater with a bold nod to confidence and charm ‘I know I look good’ - for the boy who is fearless in fashion. Its soft and durable fit makes it perfect for an all year round staple. It is 100% cotton and perfect suited to grow with your boy.
Your boy will look cool and stylish. Wear & share.
Why Boy’s Clothes?
“Boys don’t care about clothes.”
That’s what we always hear. It’s the age-old stereotype—and it’s gotten really old. Our response? If we teach them not to care, how can we expect anything different?
We’re not asking boys to be fashionistas (unless they want to be). But we do believe they should show a little care in how they present themselves. After all, our clothes reflect the small, daily effort we make to put our best foot forward—an everyday analogy for how we move through the world.
So let’s help boys put their best foot forward, too.
Boyhood.
Boyhood.
