Cool clothes for cool boys.

Cool Club accessories

Cool boy accessories

Cool boy Clothes

Cool boy Accessories

Boys clothes don’t need to be boring

Boy’s clothes never used to be boring. They had flair, panache & presence. They were a vibe. Somewhere something changed.

We’re Pretzel & Jam — a boys' clothing brand born from frustration and fuelled by a bit of creative flair.

We believe boys clothes don’t need to be boring. A little can go a long way when it comes to boy’s style.

Inspired by three very real little boys & their mums who met like on a blind date just before they were born. We are here to give boys a voice & parents of boys a choice.

I know I look good Collection

Shop our latest items from our first drop. Some accessories and sweaters to mix and match. Because who said boys clothes need to be boring?

3 Essentials + 3 Accessories = Endless styling fun!

Be inspired by our first selection of accessories and sweaters. Whether you want to elevate your cool boy’s existing wardrobe or explore a more thoughtful colour palette (or both!), take a look at the style we’ve created using a few key basics.

Endless styling fun

Why Boy’s Clothes?

“Boys don’t care about clothes.”

That’s what we always hear. It’s the age-old stereotype—and it’s gotten really old. Our response? If we teach them not to care, how can we expect anything different?

We’re not asking boys to be fashionistas (unless they want to be). But we do believe they should show a little care in how they present themselves. After all, our clothes reflect the small, daily effort we make to put our best foot forward—an everyday analogy for how we move through the world.

So let’s help boys put their best foot forward, too.

Boyhood.

Boyhood.

A space dedicated to the stories, mess, magic, and milestones of raising boys. From quiet moments to chaotic ones, this is a place for honest reflections, shared experiences, and the beautiful unpredictability of boyhood—told by the ones living it.

Read. Share. Contribute.

Send in your Boyhood story and get 15% off your next purchase!